What happens when we buy things just because they seem to be ‘a good deal’ is that we end up consuming more. We may choose gifts because of their novelty value or because we can buy more gifts for the same person. But are they really as special as the person we are buying them for?

In a world of growing conscious consumerism swapping unethically produced trends for more sustainable solutions is vital. Here are 3 of this season’s top trends and some exciting alternatives.

As a designer and a creative the most important part of doing what I do is why I do it. It's the smile on people's faces, the genuine expression that someone has when they feel beautiful and confident in what they wear. It feels like I have made a small contribution to that by creating a garment that they liked and not a garment they bought impulsively; a garment that they feel happy wearing and will cherish for a long time. The other factor is of course the sustainability si